Driving Wellness Forward with Project 2035

As a company, we believe that health is not just an individual pursuit, it’s a collective responsibility and a cornerstone of success for both people and organisations. Founded in 2020 by Conor Corcoran, James Norton, and Jack McGrath, we are built on a foundation of elite expertise in professional sports, rehabilitation, and corporate wellness. Our mission is simple yet ambitious: to transform Ireland into one of the healthiest countries in the world by 2035—a vision we call Project 2035.

Why We Exist

Ireland faces significant health challenges; obesity rates are at 30%, less than half of the population meets basic physical activity guidelines, and sedentary lifestyles are deeply ingrained in our work culture. At the same time, mental health struggles are rising, further impacted by inactivity and disconnection. As a group we see these challenges not as roadblocks but as opportunities for change.

Our “why” is rooted in breaking through the barriers—mental, emotional, and cultural—that prevent people from prioritising their well-being. We’re here to empower individuals and businesses to embrace movement, education, and community as the foundations of a healthier, more connected life. For us, wellness isn’t just about improving physical health, it’s about transforming lives and redefining what’s possible for our workplaces and our nation.

How We Work

We integrate elite expertise with a deeply personal, human approach. Our multidisciplinary team of fitness trainers, nutritionists, and physical therapists works together to create holistic solutions tailored to your needs. Whether it’s designing state-of-the-art on-site wellness centres, delivering evolving fitness classes, or providing physiotherapy and injury prevention programs, we focus on solutions that create lasting change.

Our approach goes beyond services—it’s about fostering a sense of belonging. We create environments where employees feel connected, supported, and motivated to prioritise their health. Through shared experiences like group exercise, nutrition workshops, and wellness challenges, we make health accessible, engaging, and impactful.

Introducing Project 2035

Project 2035 is our commitment to creating a healthier Ireland, where businesses are at the forefront of driving this change. By 2035, we aim to:

1. Engage thousands of employees across Ireland in meaningful, life-changing wellness programs.

2. Transform corporate cultures, making well-being a core pillar of business success.

3. Reduce sedentary habits and inactivity, creating healthier workplaces that ripple into healthier communities.

This vision isn’t just about improving statistics—it’s about creating a legacy of health, energy, and connection that inspires future generations.

Why It Matters for Companies

For businesses, wellness is no longer optional—it’s a necessity. Healthier employees are more engaged, more productive, and less likely to face burnout. Our programs not only address individual well-being but also drive organisational performance by creating healthier, happier, and more connected teams. With Collective Fitness, wellness becomes a shared mission that benefits both people and businesses alike.

Our Commitment

We don’t just deliver services—we inspire change. Whether it’s helping an employee overcome their first barrier to fitness or supporting a company in building a culture of health, everything we do is guided by our belief that wellness is a shared journey. Together, through Project 2035, we can create a healthier Ireland—one business, one community, and one person at a time.