A Nation That is Losing Control

You wake up tired.

Another day of back-to-back meetings, endless emails, and barely enough time to grab a quick coffee before you start again. You tell yourself you will train later—but later never comes.

Weeks turn into months. You feel slower, weaker, more frustrated.

You catch a glimpse of yourself in the mirror and wonder: When did I start feeling like this?

But this is not just about you.

• More than 30% of the population is obese.

• Less than 46% of people get even the bare minimum of exercise.

• Burnout, stress, and mental health struggles are at an all-time high.

Ireland is falling behind—and nobody is coming to save us.

Meanwhile, Spain, Italy, and Iceland lead the world in health, performance, and longevity. Their people move more, live longer, and experience life at a higher level.

Ireland should be on that list. Ireland can be on that list.

But it will not happen by chance.

It will happen because people like you decide to take action.

The Moment Everything Changes

For years, people have tried to fix this.

• Corporate wellness programs that nobody engages with.

• Gym memberships that sit unused.

• Quick-fix diets and training plans that never last.

Nothing has worked.

And that is because the fitness industry is broken.

It has convinced people that fitness is a side project, something you do when you have time. It has made training seem like a chore, instead of the key to unlocking more energy, more confidence, and more control over life.

At Collective Fitness, we refuse to accept this.

We are not another fitness brand.

We are not another coaching platform.

We are a purpose driven business here to make Ireland the fittest, healthiest, most active country in the world—and we are doing it through Project 2035.

This is not an idea that came from a boardroom.

Collective Fitness was built by people who have lived performance at the highest level.

• Jack McGrath – Former Leinster, Ireland, British & Irish Lions rugby player. He knows what it takes to push the body to its limits and come back stronger.

• James Norton – Played for Leinster and Ireland, now a successful business leader. He understands how fitness fuels success, focus, and longevity.

• Conor Corcoran – A medically trained physical therapist with experience at Arsenal FC, British & Irish Lions, IRFU, FC Grenoble, Sports Surgery Clinic, and the NHS Royal National Orthopaedic Hospital Stanmore. He understands injury prevention, rehabilitation, and long-term performance.

We all came from St Mary’s College in Rathmines, a school known for producing leaders in sport, business, and high-performance environments.

Now, they are bringing that same mindset to the people who need it most.

People like you.

Why Most People Struggle with Fitness

Let’s be honest.

You have tried before.

• You have started a program but lost motivation.

• You have joined a gym but never had a plan.

• You have wanted to take control of your health but lacked structure, accountability, and real coaching.

The problem is not you.

The problem is that no one has given you a system that actually works.

Fitness is not about luck. It is about structure, high-performance habits, and a process that guarantees success.

This is exactly what Collective Fitness delivers.

Three Ways we can help You Can Take Control of Your Health

1. Corporate Wellbeing Programs (For businesses who want to lead the shift)

   • We design, build, and manage world-class corporate gyms and wellness programs to create high-performance workplaces.

   • We already work with some of Dublin’s biggest companies, setting the standard for workplace health.
     

2. One-to-One Online Coaching (For individuals who want elite-level structure & accountability)

   • You are not looking for a generic plan. You want a high-level system designed around your goals, your lifestyle, and your performance.

   • Our coaching provides a full roadmap—structured training, expert guidance, nutritional support, and 1:1 accountability.
     

3. The Collective Fitness Platform (For those who want to train with structure & purpose every month)

   • A monthly subscription to world-class programming—strength, conditioning, nutrition, mobility, and mindset.

   • Access anytime, anywhere, with zero guesswork and complete guidance on how to train effectively.

The Future of Irish Health

Imagine waking up and feeling strong, clear-headed, and fully in control.

• No more excuses.

• No more wasted time.

• No more feeling like you have lost a step.

By 2035, Ireland will be recognised as one of the healthiest, fittest, and most active countries in the world.

It will not happen through luck.

It will not happen through good intentions.

It will happen because people like you decided to take action.

We are not here to convince you.

We are here to lead the movement.

This is your moment to be part of something bigger.

The Decision is Yours

This is happening—with or without you.

But the people who start now will be the ones ahead in six months, a year, and a decade.

• If you are a business, let’s build a world-class wellbeing program that transforms your company culture.

• If you are an individual, let’s get you on a structured, high-performance coaching program tailored to your life.

• If you are ready to train with purpose, structure, and accountability, join our monthly platform and become part of The Collective.

There are two types of people.

Those who wait for change—and those who take action and build the future they want.

Which one will you be?

Collective Fitness is ready.

Are you?