Building Ireland’s most active workplaces

Our mission is to make Ireland one of the most physically active countries in Europe, one company at a time. Coaching, clinical care and your office gym, run by one partner.

Staff smiling during a class, with a Collective coach behind them
100%of intakes reviewed by a clinician

Who we are

Better health doesn't come from doing more. It comes from bringing the right things together.

We make health easier to manage.

Most office gyms are busy for a month, then it goes quiet: a handful of regulars, a treadmill with an out-of-order sign, an induction list nobody owns, and someone in HR or facilities being asked what the company is getting for the space. That’s usually when we get the call.

We take on the health and wellbeing of a building and the people in it, and run it properly all year round: the gym itself, coaches on site with a timetable people turn up to, clinicians for the sore back or the dodgy knee, a programme for every employee from daily trainers to first-timers, and clear reporting to HR and facilities on who’s using it and what’s changing.

The model comes from elite sport, where clinician, coach, plan and check-ins work as one team around the athlete. Most working people get none of that. Conor Corcoran, James Norton and Jack McGrath founded Collective in 2020 to bring it into the workplace, and every corporate client we work with came to us through a recommendation from another.

We care about the people in the room, not the room in the building.

10+
Years Of Experience
3,500+
Sessions Delivered To Date
98%
Client Retention Rate

Trusted by

SMBC Aviation Capital EY Nostra The British & Irish Lions Savills Hibernia Hali
41%of Irish adults meet the national guideline of 150 active minutes a week

The reality

You want the very best for the people who work for you.

You want work to be somewhere they love being: where they do their best work, feel looked after, and are proud to be part of what you’re building.

But right now the gym sits empty, or there’s nothing in the building at all to support their health, energy and wellbeing. The sore back goes unmentioned until it’s a sick day, and the wellness app hasn’t been opened since the first month.

This is exactly where we come in.

Activity figure: Healthy Ireland Survey 2024, Department of Health. In 2019 it was 46%.

Why the gym sits empty

Time and pain. An empty gym fixes neither.

When the CSO asked Irish adults who don’t exercise for their main reason, three answers led. Each one tells you what the fix has to be.

33.9%

Work hours

So the gym, classes and clinic are in your building, timed for before work and lunchtime.

22.5%

Family commitments

Evenings and weekends are gone. The working day is the window.

21.6%

Illness or injury

So every injury is reviewed by a clinician, and people know what’s safe before they start.

CSO Labour Force Survey, Q3 2025. More of the evidence

Old way, new way

You’ve been sold wellbeing before. This is different.

Most workplace wellbeing is bought, not used. Here’s what employers are usually told they need, and what we do instead.

What you’ve been sold

  1. A gym fit-out, then an empty room nobody runs
  2. A wellness app nobody opens after the first month
  3. A one-off wellness day that’s forgotten by Friday
  4. A six-week wait for physio, so a sore back becomes a sick day
  5. A different supplier for the gym, the physio and the classes
  6. A renewal with no proof any of it worked

What we do

  1. Coaches on the floor at the hours your people train
  2. A coached timetable that keeps the gym busy
  3. Group classes people turn up to, week after week
  4. An on-site clinic, so staff are seen this week
  5. One partner and one plan across training, rehab and nutrition
  6. Monthly reporting on reach, improvement and sustained change

How we do it

One joined-up approach, shaped around your people

Most People teams are juggling suppliers, budgets and buy-in without the headcount to manage any of it. We take that off your plate: one partner, one method, four ways in.

Clinically led

A clinician reviews every starting questionnaire, so injuries are caught before they end someone's routine.

Coaches on the floor

Qualified coaches at the times your people train: early morning, lunchtime and after work.

A busy gym cardio floor with a Collective coach walking between the treadmills
A large mobility class with arms raised

Everything your people need, in your building

Start with your biggest gap and add to it as your strategy grows.

The strength floor of the SMBC Aviation Capital office gym

Fitness Centre Management

We run your office gym day to day: coaches on the floor, inductions, maintenance and a class timetable that keeps it busy.

Fitness centres 01
Dumbbell racks being installed during an office gym fit-out

Space Design & Development

Layout, flooring, equipment and storage planned around your space and headcount. We manage the fit-out, or make the gym you already have work harder.

Space design 02
A clinician assessing a client's hip on a treatment couch

On-Site Clinic

Assessment and treatment in your building. Staff get seen early, before a niggle stops them training.

The clinic 03
Collective Fitness leggings in the foreground of a strength class

Virtual Coaching

A personal plan, a coach a message away and video check-ins in the Collective app, so the support carries on between sessions.

The app 04
A coached one-to-one session in an office gym

Executive Coaching

One-to-one health management for founders, partners and senior leaders, built around their diary.

Leaders 05
Staff celebrating after a class in a client gym

Workshops & Programmes

Eight-week company challenges, team events, lunch-and-learns and health onboarding for new starters.

Programmes 06

In the building

A blank canvas to 70% weekly engagement

We designed SMBC Aviation Capital's gym from scratch in their new Merrion Square headquarters in 2024, with a treatment room built in, and we've run it ever since. Today more than 70% of staff use it every week.

Staff stretching in a line during a coached class in an office gym
2020Built from elite sport
and the clinic

Why choose us

Designed so people actually take part

Workplace programmes work best where participation is high and sessions are regular and properly coached. Where they're just made available and left alone, results are weak. So we design for participation, and we report what we can prove, and nothing we can’t.

Coaches on the floor

Not just equipment in a room.

Early clinical care

So injuries don't end someone's routine.

Group training

Because people turn up for each other.

Monthly reporting

So we change what isn't working.

Testimonials

What it's like having us in the building

From the people we train in client offices, and from our one-to-one coaching clients.

★★★★★

Last month we took part in the Tryka event and looking back it was the best fun. We were a bit sceptical at first but Conor encouraged us to put a few teams together and we eventually went for it. Having something to train towards made a huge difference, and the whole experience really highlighted the positive culture that exists both in and out of the office.

Greg, 45Client office team member

Watch

Hear it from them

Adam TalbotClient Director, Nostra
James NortonCo-Founder, Collective
Rebekah LavelleDirector Of Marketing, Client Services, Greystar

What happens next

From first call to a busy timetable

You’ll probably need to take this to leadership. We make that easy: every answer arrives the same day, written so you can forward it as it is.

  1. Alignment Call

    30 minutes, or a site visit. Your people, your space, your opening date. No cost.

    01
  2. Proposal The Same Day

    A written proposal and one-page scope, with one monthly fee.

    02
  3. Your Sign-Off

    We answer leadership’s questions and handle the contracting paperwork.

    03
  4. Launch

    Tours and inductions, then the timetable starts. Usually 4 to 6 weeks from signing.

    04
Conor CorcoranCo-Founder & CEO, Collective

Book a call

Book your alignment call

30 minutes, no cost and no obligation. We’ll talk through who the space is for, what’s been tried before and what’s held engagement back, then map out what a launch could look like. Have a floor plan or staff survey to hand if you have one, and bring anyone involved in the decision.

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