Staff sitting on the gym floor between sets, by the rowing machines

About Collective

A coached mobility class in a client gym
2020started as an online community

Who we are

Health belongs where people spend their day

Our mission is to make Ireland a healthier, stronger and more active country, one company at a time. Better health doesn't come from doing more. It comes from bringing the right things together.

Collective started during the 2020 lockdowns as an online training community, built by three long-time friends: a professional rugby player, a sports rehabilitation specialist and a former player turned business founder.

It grew quickly. But the more people we coached, the clearer the pattern became. The biggest barriers weren't motivation. They were long days at a desk, small injuries nobody dealt with, and health support scattered across apps, memberships and one-off wellness days.

3co-founders from elite sport, the clinic and business

Our story

So we took the coaching to where people are: the office.

Today we run gyms, classes, clinics and programmes inside Irish workplaces, with a team of coaches and clinicians working as one.

2020Founded online during lockdown
6+Irish companies we work with
356staff onboarded, Aug–Oct 2026

In the press

Collective in the media

ABC Fitness · Podcast

Performance Infrastructure, Not A Perk

Conor Corcoran, our co-founder and CEO, on why corporate wellness belongs alongside performance rather than perks, how to prove the return, and how load management from elite sport carries over to the office.

Watch On YouTube
The Currency · August 2023

The Reluctant Returners: Can Tech Companies Use Fitness To Get Workers Back To The Office?

Collective features in The Currency's look at how Dublin employers and building managers are using coached fitness to bring people back to the office.

Read The Article

How we work

What we hold ourselves to

Six principles behind every gym we run, every class we coach and every programme we build.

01

Clinical clarity

Evidence-based, medically grounded structure. No fads, no noise, no guesswork.

02

Elite standards, made simple

The principles of professional sport (training, recovery, accountability), scaled for people with jobs and families.

03

People turn up for people

Coaching, community and follow-up are what make health stick. We know our members by name.

04

Strength for life

Strength underpins energy, resilience and long-term health. We build bodies and habits that last.

05

We own the result

One partner, one point of accountability. If something isn't working, we tell you and we fix it.

06

Collective impact

When individuals get stronger, teams and companies do too. That's where our name comes from.

Meet the founders

Different backgrounds. One standard.

An Ireland and Lions international, a sports rehabilitation specialist and a former Leinster player who has built businesses. Our coaches and clinicians work to the same standard. Hover over a founder to see their background.

  • 56 caps for Ireland
  • British & Irish Lions
  • Prop for Leinster and Ulster
  • A decade in professional rugby

Jack McGrath

Co-founder

  • Athletic Therapist (CAT)
  • Strength & Conditioning Coach (NCSC)
  • Master's in Sports Rehabilitation, London
  • A decade's experience in elite sport and sports medicine, from the Royal National Orthopaedic Hospital and the Sports Surgery Clinic to Meath GAA

Conor Corcoran

Co-founder

  • Former Leinster player
  • Founder of The Punnet health food store
  • Leads nutrition and coaching accountability

James Norton

Co-founder

Join the team

Want to coach with us?

We're always interested in hearing from excellent coaches, athletic therapists and sports rehabilitators.